DraftKings 2024 Reignmakers Pack Collection
After receiving customer feedback from the previous pack design on overall layout and the clutter of information, I wanted to approach this new design with a clean and minimalistic look and feel.
Instead of crowding the bottom info panel, which would display the name, year, card number, and other details, that would all be removed in the new model, pushing that info to the background area surrounding the pack and putting more emphasis on the pack itself.
My Roles:
3D Design
Animation
Collaborated with:
Dennis Tsai - Designer
AJ Liskiewicz - Lead Designer
Comparison of ‘23 vs. ‘24
Preview animation
The Pack shape was built off the ‘24/’25 Player Card, using the same shape to further bridge the connection between the two.