Blue Boy Burgers
The concept behind Blue Boy Burger was to create a new grab-and-go burger establishment inspired by diners and restaurants from the 1950s. Utilizing a retro theme, I wanted to create the brand to have a fun, wholesome and inviting appearance to draw in customers.
My Roles:
Branding & Identity
Product Design
Print Design
It was important for Blue Boy Burgers to have a unique and distinct identity that would set them apart from others. Inspired by vintage cartoon styles, I was able to create a series of characters that would appear throughout the brand to help make Blue Boy Burgers more memorable.
