My Roles:
Branding/Visual Identity
Web & Print Design
Marketing & Social Media
Boston Academic Publishing
Based in Boston, Boston Academic Publishing/FlatWorld is a new, digital-first college textbook publisher committed to building a strong position in the college textbook market by expanding access to high-quality, affordable content. I worked to help elevate the brand to represent quality, expertise, and the advancement of digital-first textbooks across all products and marketing channels as well as helping to create a more contemporary design for their website.
Print Design
To help assist with the presence at conferences and college fairs, I created a variety of banners, sell sheets, and brochures. These were utilized by sales representatives to inform students and professors about how FlatWorld is changing the market by offering a low-cost alternative to textbooks as well as featuring new and upcoming titles.
Marketing & Social Media
I had the pleasure to collaborate with FlatWorld’s marketing team to create layouts for email campaigns, newsletters, product updates, reviews, and more. I also created graphics that were utilized for weekly social media posts.
Textbook Interior Graphics
FlatWorld wanted to elevate the look and feel of the content within their textbooks to help distinguish themselves from other competitors. I recreated hundreds of graphs, charts, and infographics to give a more clean and contemporary aesthetic.
